OUR BLOG
December 4, 2019 | 5 minutes
A Team Perspective on Creating a More Genuine Brand & Website Well, looks like the cat’s out of the bag. And by cat, we mean the brand spanking new Roboboogie website: Refreshed, revamped, and ready to rock in 2020 and beyond. For us, this brand and website redesign was a large dose of our own [...]
Read moreSeptember 26, 2019 | 5 minutes
On Thursday, September 19th, Camp Optimization returned with the familiar face of Silas Sao, Senior Manager of Product Design at New Relic. Back in November 2017, Silas taught us all about the importance of ADA compliance and designing for inclusion, and left us with a few strategies for helping make the internet accessible for all. [...]
Read moreSeptember 4, 2019 | 5 minutes
"Design" is a fuzzy word. It takes on a vastly different meanings depending on the industry, context or background. So it makes sense to add some clarity and standard definition to the word. There has been a hot debate around the philosophical purpose of design, in this quest for clarity and nailing down a definition. [...]
Read moreJuly 30, 2019 | 5 minutes
Here at Roboboogie, our bread and butter is web experimentation. We're obsessed with A/B testing and how it can lead to better online experiences. But working within a multidisciplinary environment can be tricky—especially when it comes time to hand-off the test from design to development. Nobody likes to have a ton of meetings, but without [...]
Read moreJune 26, 2019 | 5 minutes
Roboboogie’s Chief Experience Officer John Gentle has spent most of his adult life in web consultancy and iterative, data-backed design. With that kind of experience, one tends to get really excited about topics that others don’t tend to think about as much—but with that excitement comes passion and knowledge. We decided to kick off a [...]
Read moreMay 1, 2019 | 5 minutes
What is Data Visualization? Data visualization is traditionally described as the use of visual representations of data to expand human cognition. Data visualization, sometimes called information visualization, was born out of the field of Human Computer Interaction and helps humans make sense of data through visualization techniques like color, size, and other data representations. There [...]
Read moreFebruary 26, 2019 | 5 minutes
Since 1952, Kelty has been creating proven outdoor gear that is innovative, uncomplicated, and durable. Their mission is to empower and inspire people to get outside, create memories, and cultivate a passion for adventure. Customers can buy products directly from Kelty using its eCommerce website, Kelty.com. Looking to increase online sales and deepen customer relationships [...]
Read moreOctober 17, 2018 | 5 minutes
This month, Camp Optimization returned to host Bill Levy, Program Manager at PeaceHealth. The event was all about the importance of user experience as a part of the design process across disciplines. Bill’s talk was riddled with fun facts about his experience, actionable takeaways, and of course, Play-Doh - don’t worry, I’ll get to that [...]
Read moreSeptember 12, 2018 | 5 minutes
Held annually in Portland, OR, XOXO is an experiential festival and conference that brings together independent artists, makers, and content creators who work on the internet. What started as a small conference in 2012 with roughly 400 people has grown now to house over 2,200 people for 4 days of talks, meet-ups, and demos. Here [...]
Read moreAugust 1, 2018 | 5 minutes
On Thursday, July 26th, Camp Optimization returned, bringing digital marketers together from the Portland and Vancouver areas to discuss optimization challenges, best practices, and wins. This installment of Camp Optimization hosted Salvador Orara, Lead UX Strategist at Jaguar Land Rover and President of AIGA Portland. Salvador spends his days looking to the future, and visioning [...]
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