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Why design matters to customer lifetime value

Most marketers understand the importance of excellent digital experience design. But unfortunately, situations frequently arise where designers must choose between nailing important details and meeting speed to market demands. While cutting corners may satisfy short term goals, neglecting design details can have a lasting impact on customer lifetime value. A quick definition of customer lifetime [...]

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Digital transformation: A recipe for success

Like any meaningful transformation, a complete website makeover doesn’t happen overnight. It takes creative vision, an unwavering commitment to the process, and the right resources. We’ve spent the last 10 years helping our clients transform their digital customer experiences into lean-mean-converting-machines. While our approach is always custom to the specific needs of each client, we’ve [...]

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Roboboogie Through the Years

Woohoo 2020! New Year, new us. For the Roboboogie website, that’s certainly the case. After 8 years of brand evolution and refinement, we’ve arrived, and the latest iteration of our website feels like home. We’re proud to launch a totally new site that feels true to who we are, and is here to stay.  So, [...]

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Same Great Robo, Brand New Boogie

A Team Perspective on Creating a More Genuine Brand & Website Well, looks like the cat’s out of the bag. And by cat, we mean the brand spanking new Roboboogie website: Refreshed, revamped, and ready to rock in 2020 and beyond. For us, this brand and website redesign was a large dose of our own [...]

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A/B Test Building: Streamlining Design-to-Dev Hand-offs

Here at Roboboogie, our bread and butter is web experimentation. We're obsessed with A/B testing and how it can lead to better online experiences. But working within a multidisciplinary environment can be tricky—especially when it comes time to hand-off the test from design to development. Nobody likes to have a ton of meetings, but without [...]

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Embracing Experimentation Culture with Roboboogie’s Test Team

It’s July and Camp Optimization was upon us yet again! This time, we teamed up with Technology Association of Oregon to bring a panel discussion regarding Embracing Experimentation Culture, a subject near and dear to our hearts. Gathered in the Assembly Lounge at Revolution Hall, our esteemed panel of Roboboogie professionals shared their thoughts on [...]

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Safari ITP 2.1: How it Impacts your Testing and Personalization Program

(NOTE: This post will be updated as new information and solutions are available from Optimizely, Google, VWO, Convert and others). Update: June 4, 2019 On May 13th, Safari released ITP 2.2 with its newest browser updates. This update further inhibits cross-site traffic by limiting client-side cookies set with document.cookie at 1 day when those cookies [...]

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Interview with Roboboogie Experience Engineer, Darius Capizzi

This week, we're chatting with Roboboogie's very own data and development wizard, Darius Capizzi (also known as Experience Engineer). What does he do all day? What is in store for the future of A/B testing? Who is the 501st legion? Learn all this and more in the full interview below. How would you describe what [...]

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Case Study: Helping International Wacom Customers Reach the Right Place to Shop

For a global brand like Wacom, with distinct online stores for over 30 countries, it’s inevitable that a user may accidentally find themselves in the wrong eStore (and subsequently, on a website an unfamiliar language). Oof. The Roboboogie team designed, developed and launched a series of multivariate tests to determine the best way to help [...]

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A/B Testing A/B Platforms

There are a lot of multivariate and A/B testing tools in the marketplace. Which one fits your company's needs best depends on a myriad of factors, including, but not limited to: budget, number of visitors to your site, how you compile your analytics, and where you need to test. As an agency with diverse clients, [...]

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