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Roboboogie: Looking Back on a Decade of Success

John Gentle had an idea.  “I thought it would be cool to rent a space,” he said in a recent interview, “and bring together a talented group of freelancers who could collaborate on projects and create a business development engine, outsourcing work to the people in the space.” “I think WeWork does have that model now,” [...]

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Take a Tour of the Ultimate Holiday Experience

As we begin to slowly shift into spring, we wanted to take a look back at one of our favorite projects from this past holiday season!  We love spreading cheer year-round here at Robo. The holidays are especially exciting because they give us a great opportunity to send a little fun to our amazing partners [...]

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Love is in the air: What you need to know before getting involved with an optimization agency

So, you’re exchanging glances with an optimization agency, eh? Flirting with the idea of starting a digital transformation journey? Looking to take your existing optimization or A/B testing program to the next level?  Nice moves, Casanova! Partnering with an optimization agency is a great way to jumpstart your digital heart. Engaging experts to get hands-on [...]

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Why design matters to customer lifetime value

Most marketers understand the importance of excellent digital experience design. But unfortunately, situations frequently arise where designers must choose between nailing important details and meeting speed to market demands. While cutting corners may satisfy short term goals, neglecting design details can have a lasting impact on customer lifetime value. A quick definition of customer lifetime [...]

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Digital transformation: A recipe for success

Like any meaningful transformation, a complete website makeover doesn’t happen overnight. It takes creative vision, an unwavering commitment to the process, and the right resources. We’ve spent the last 10 years helping our clients transform their digital customer experiences into lean-mean-converting-machines. While our approach is always custom to the specific needs of each client, we’ve [...]

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Roboboogie Through the Years

Woohoo 2020! New Year, new us. For the Roboboogie website, that’s certainly the case. After 8 years of brand evolution and refinement, we’ve arrived, and the latest iteration of our website feels like home. We’re proud to launch a totally new site that feels true to who we are, and is here to stay.  So, [...]

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Same Great Robo, Brand New Boogie

A Team Perspective on Creating a More Genuine Brand & Website Well, looks like the cat’s out of the bag. And by cat, we mean the brand spanking new Roboboogie website: Refreshed, revamped, and ready to rock in 2020 and beyond. For us, this brand and website redesign was a large dose of our own [...]

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A/B Test Building: Streamlining Design-to-Dev Hand-offs

Here at Roboboogie, our bread and butter is web experimentation. We're obsessed with A/B testing and how it can lead to better online experiences. But working within a multidisciplinary environment can be tricky—especially when it comes time to hand-off the test from design to development. Nobody likes to have a ton of meetings, but without [...]

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Embracing Experimentation Culture with Roboboogie’s Test Team

It’s July and Camp Optimization was upon us yet again! This time, we teamed up with Technology Association of Oregon to bring a panel discussion regarding Embracing Experimentation Culture, a subject near and dear to our hearts. Gathered in the Assembly Lounge at Revolution Hall, our esteemed panel of Roboboogie professionals shared their thoughts on [...]

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Safari ITP 2.1: How it Impacts your Testing and Personalization Program

(NOTE: This post will be updated as new information and solutions are available from Optimizely, Google, VWO, Convert and others). Update: June 4, 2019 On May 13th, Safari released ITP 2.2 with its newest browser updates. This update further inhibits cross-site traffic by limiting client-side cookies set with document.cookie at 1 day when those cookies [...]

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