OUR BLOG
July 30, 2019 | 5 minutes
Here at Roboboogie, our bread and butter is web experimentation. We're obsessed with A/B testing and how it can lead to better online experiences. But working within a multidisciplinary environment can be tricky—especially when it comes time to hand-off the test from design to development. Nobody likes to have a ton of meetings, but without [...]
Read moreJuly 29, 2019 | 5 minutes
It’s July and Camp Optimization was upon us yet again! This time, we teamed up with Technology Association of Oregon to bring a panel discussion regarding Embracing Experimentation Culture, a subject near and dear to our hearts. Gathered in the Assembly Lounge at Revolution Hall, our esteemed panel of Roboboogie professionals shared their thoughts on [...]
Read moreJune 4, 2019 | 5 minutes
(NOTE: This post will be updated as new information and solutions are available from Optimizely, Google, VWO, Convert and others). Update: June 4, 2019 On May 13th, Safari released ITP 2.2 with its newest browser updates. This update further inhibits cross-site traffic by limiting client-side cookies set with document.cookie at 1 day when those cookies [...]
Read moreApril 29, 2019 | 5 minutes
This week, we're chatting with Roboboogie's very own data and development wizard, Darius Capizzi (also known as Experience Engineer). What does he do all day? What is in store for the future of A/B testing? Who is the 501st legion? Learn all this and more in the full interview below. How would you describe what [...]
Read moreApril 15, 2019 | 5 minutes
For a global brand like Wacom, with distinct online stores for over 30 countries, it’s inevitable that a user may accidentally find themselves in the wrong eStore (and subsequently, on a website an unfamiliar language). Oof. The Roboboogie team designed, developed and launched a series of multivariate tests to determine the best way to help [...]
Read moreDecember 8, 2018 | 5 minutes
There are a lot of multivariate and A/B testing tools in the marketplace. Which one fits your company's needs best depends on a myriad of factors, including, but not limited to: budget, number of visitors to your site, how you compile your analytics, and where you need to test. As an agency with diverse clients, [...]
Read moreJuly 17, 2018 | 5 minutes
If you are reading this, you almost certainly have opened and passed through doorways thousands of times. Some wide, some narrow, some with heavy, creaky old doors that are hard to open and some that slide open easily with a simple push. Clearly, not all doorways are the same. I want you to visualize a [...]
Read moreJune 27, 2018 | 5 minutes
Curious about the ever-evolving world of A/B testing and conversion rate optimization? Lead Developer, Jeremy Sell, is here to answer some frequently asked questions on the subject. Have even more questions? Drop us a line! What is A/B testing, and what can it help me achieve? In development, people often refer to A/B testing synonymously [...]
Read moreJune 13, 2018 | 5 minutes
Here at roboboogie we have been developing tests using Optimizely for over four years. When we started, Optimizely only had one version of their service, now known as Optimizely Classic. When developing on Classic, we wanted to integrate a tool to improve our development process instead of using the limited and somewhat cramped Optimizely UI [...]
Read moreApril 4, 2018 | 5 minutes
Google Analytics (GA) is one of the most powerful and straightforward tools to quickly start gathering web data on the market. Out-of-the-box GA provides a terrific snap-shot at site performance, but with a little customization you can be getting a lot more out of your implementation to make your analysis more powerful, intentional, and accurate. The [...]
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