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Catalyst 2022: Conference Recap

Last month, our team flew 2,700 miles to the “City of Magic'' to attend the inaugural Catalyst conference . While Miami is typically known for its breathtaking beaches and vibrant nightlife, it’s also a budding hub for tech and innovation. Now back in Portland, our team is ready to unpack our trip and spread some [...]

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ShopTalk 2022 Las Vegas Recap

It’s 2022 and we’re beginning our slow return to in-person meetings and events. What better to dip our toe back into the water than joining 9,998 other amazing attendees at ShopTalk 2022 in Las Vegas? Well, let us tell you! It was amazing, and a little overwhelming, to be back in the presence of industry-leading [...]

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Building an ROI-Driven Testing Plan at AB Tasty’s 2020 Virtual Summit

On December 10th, 2020, the Roboboogie team presented as part of AB Tasty’s US Digital Summit: The Future of Experience Optimization. This year’s event embraced the 2020 shift to virtual events and the host and presenters highlighted the acceleration of digital optimization. Topics included personalization, identifying growth opportunities, and of course, our topic, Building an [...]

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Turning data insights into record-breaking holiday sales with Roboboogie and FullStory

On Wednesday, September 30, Roboboogie joined up with our partners from FullStory and a group of excited UX and eCommerce professionals to share insights on optimizing eCommerce shopping experiences ahead of the 2020 holiday season. Along with the insights, Chris Zannotti from the FullStory team demonstrated how their digital experience analytics tool makes it possible. [...]

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Our Top 5 Favorite Insights from FullStory DX Maturity

FullStory recently released its “State of Digital Experience 2020” report, and this year’s focus is on mapping a path to digital experience maturity. One of the foundational reasons we began our partnership with FullStory lies in the platform's ability to combine qualitative and quantitative data. And true to FullStory's technological foundation, this report packs qualitative [...]

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Ask the Optimization Experts: Perspectives on FullStory’s latest platform release: Dashboards

There’s no denying the importance of innovation in digital product development. The digital marketing ecosystem is no exception. The apps, websites, and related technologies and services it’s composed of are always changing to meet constantly evolving consumer needs and behavioral changes.  In the world of analytics, more effective data visualizations are the reigning champion of [...]

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Digital transformation: A recipe for success

Like any meaningful transformation, a complete website makeover doesn’t happen overnight. It takes creative vision, an unwavering commitment to the process, and the right resources. We’ve spent the last 10 years helping our clients transform their digital customer experiences into lean-mean-converting-machines. While our approach is always custom to the specific needs of each client, we’ve [...]

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Interview with AB Tasty Partnerships Director, Carlos Enriquez

This month, we sat down with Carlos to chat about all things A/B testing, from emerging trends in the industry to leveraging partners to take experimentation to the next level. What is your role at AB Tasty all about?  As Partnerships Director, my main goal is to cultivate win-win relationships that drive value for the [...]

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Interview with FullStory Solutions Partner Manager, Harrison White

We sat down with Harrison White to get his perspective on establishing and optimizing an effective partner program from the ground up. How does he do it?! Read on for his insights, tips, and tricks. What is your role at FullStory all about?  On a day to day basis, I focus on developing an ecosystem [...]

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Predicting User Frustration with FullStory’s Agata Bugaj

May’s Camp Optimization came upon us and we found ourselves at Show Bar, right down the hall from the Roboboogie head office in SE Portland. This month, we were graced by a few new friends from FullStory, including Sr. Director of Product Management Agata Bugaj, who came to talk about the future of AI in [...]

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