OUR BLOG
May 8, 2017 | 5 minutes
If you weren’t at the Assembly Lounge in Revolution Hall at 6:00p.m. on April 27th, you missed out! This marked our April 2017 edition of Camp Optimization, roboboogie’s bi-monthly networking event for optimization and marketing professionals. This month we had the exciting opportunity to hear from Ryan Summers, the Experience Optimization Lead at Connective DX. Ryan’s work [...]
Read moreJanuary 21, 2017 | 5 minutes
The Challenge: Specialized Bikes, a worldwide brand for performance road and mountain bicycles, approached our agency, to help promote an onsite buy one, get one road tire campaign called Let’s Go Dutch. In addition to A/B testing promotional content messaging through Optimizely, we identified an opportunity to serve personalized content to previously interested road tire [...]
Read moreJanuary 20, 2017 | 5 minutes
Some say the process of learning how to learn, is more valuable than what you learn. As founder of a digital experience optimization agency (roboboogie Inc.) who fell madly in love with digital marketing after earning a BS in Geology, this certainly rings true to me. By studying a natural science, I learned how to [...]
Read moreDecember 14, 2016 | 5 minutes
It’s that crazy time of year again. Black Friday and Cyber Monday are in the rear view, and the web is still buzzing with holiday shopping. For many online retailers, this means heavy site traffic and record sales. It also means a flood of additional customer data. Earlier this week a client of ours commented [...]
Read moreSeptember 27, 2016 | 5 minutes
If you ever catch yourself wondering what it takes to establish and manage a successful optimization program look no further than Simple’s Optimization Manager, Tyler Bullen. As the Optimization Manager Tyler handles all of the A/B testing that occurs on Simple’s website, as well as the company’s data analytics. In case you’re unfamiliar with Simple [...]
Read moreDecember 15, 2015 | 5 minutes
PORTLAND, Ore. - April 15, 2015 - -- On June 17th-18th 2015, roboboogie, a customer experience optimization agency is sponsoring Optimizely’s second annual optimization conference, Opticon. The conference will take place at Pier 27 in San Francisco, CA. This will be the third Optimizely event roboboogie has sponsored in the past 12 months as a [...]
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