OUR BLOG
August 28, 2020 | 5 minutes
FullStory recently released its “State of Digital Experience 2020” report, and this year’s focus is on mapping a path to digital experience maturity. One of the foundational reasons we began our partnership with FullStory lies in the platform's ability to combine qualitative and quantitative data. And true to FullStory's technological foundation, this report packs qualitative [...]
Read moreAugust 14, 2020 | 5 minutes
There’s no denying the importance of innovation in digital product development. The digital marketing ecosystem is no exception. The apps, websites, and related technologies and services it’s composed of are always changing to meet constantly evolving consumer needs and behavioral changes. In the world of analytics, more effective data visualizations are the reigning champion of [...]
Read moreMay 11, 2020 | 7 minutes
Like any meaningful transformation, a complete website makeover doesn’t happen overnight. It takes creative vision, an unwavering commitment to the process, and the right resources. We’ve spent the last 10 years helping our clients transform their digital customer experiences into lean-mean-converting-machines. While our approach is always custom to the specific needs of each client, we’ve [...]
Read moreJuly 29, 2019 | 5 minutes
It’s July and Camp Optimization was upon us yet again! This time, we teamed up with Technology Association of Oregon to bring a panel discussion regarding Embracing Experimentation Culture, a subject near and dear to our hearts. Gathered in the Assembly Lounge at Revolution Hall, our esteemed panel of Roboboogie professionals shared their thoughts on [...]
Read moreJune 4, 2019 | 5 minutes
(NOTE: This post will be updated as new information and solutions are available from Optimizely, Google, VWO, Convert and others). Update: June 4, 2019 On May 13th, Safari released ITP 2.2 with its newest browser updates. This update further inhibits cross-site traffic by limiting client-side cookies set with document.cookie at 1 day when those cookies [...]
Read moreMay 28, 2019 | 5 minutes
May’s Camp Optimization came upon us and we found ourselves at Show Bar, right down the hall from the Roboboogie head office in SE Portland. This month, we were graced by a few new friends from FullStory, including Sr. Director of Product Management Agata Bugaj, who came to talk about the future of AI in [...]
Read moreMay 1, 2019 | 5 minutes
What is Data Visualization? Data visualization is traditionally described as the use of visual representations of data to expand human cognition. Data visualization, sometimes called information visualization, was born out of the field of Human Computer Interaction and helps humans make sense of data through visualization techniques like color, size, and other data representations. There [...]
Read moreApril 15, 2019 | 5 minutes
For a global brand like Wacom, with distinct online stores for over 30 countries, it’s inevitable that a user may accidentally find themselves in the wrong eStore (and subsequently, on a website an unfamiliar language). Oof. The Roboboogie team designed, developed and launched a series of multivariate tests to determine the best way to help [...]
Read moreMarch 15, 2019 | 5 minutes
On Friday afternoon at the SEMpdx Engage Conference , a friendly voice came over the mic: “The first part of this talk will be depressing,” Rand Fishkin, Founder of SparkToro and former CEO of MOZ, explained. He then proceeded to discuss some major changes that the SEO & Digital industries are experiencing, and where the [...]
Read moreMarch 6, 2019 | 5 minutes
We are excited to announce our partnership with FullStory, the newest tool in our tool belt for improving user experiences and maximizing performance. We love partnering with technologies that are pushing the envelope in their area of expertise, and FullStory's methods are innovative and continuously evolving. A great customer experience is no longer merely a [...]
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