OUR BLOG
August 21, 2017 | 5 minutes
Let’s Talk Optimization! We are excited to bring you a new blog series taking a closer look at roboboogie's approach to optimization showcased through work with one of our amazing clients, Specialized Bikes. This post will be the first in a series of six, as we dive into deconstructing our process through a handful of [...]
Read moreAugust 10, 2017 | 5 minutes
Roboboogie will hit the road this October to support Optimizely as sponsors of their fourth annual optimization conference, Opticon. The conference will take place at the Wynn Hotel in Las Vegas, NV. Opticon is the leading event for practitioners of website optimization and A/B testing. It will be attended by industry experts and marketing experts, [...]
Read moreJune 28, 2017 | 5 minutes
The roboboogie team had the pleasure of attending July's Creative Mornings PDX to learn from the inspiring Traci Sym, the Founding Principle of Portland's +&> (plus & greater than). In early adulthood, Traci was diagnosed with cancer and told she had a 30 percent chance of surviving. Instead of getting bogged down in her diagnosis, Traci decided to “look at cancer as an [...]
Read moreJune 20, 2017 | 5 minutes
When executed properly, website optimization has the potential to yield a strong return on your investment. Our clients engaged in ongoing A/B testing, personalization and/or data-backed design have seen as high as a 10x return on their investments in services and technologies, representing millions of dollars in additional revenue. That said, optimization is not for [...]
Read moreJanuary 21, 2017 | 5 minutes
The Challenge: Specialized Bikes, a worldwide brand for performance road and mountain bicycles, approached our agency, to help promote an onsite buy one, get one road tire campaign called Let’s Go Dutch. In addition to A/B testing promotional content messaging through Optimizely, we identified an opportunity to serve personalized content to previously interested road tire [...]
Read moreJanuary 20, 2017 | 5 minutes
Some say the process of learning how to learn, is more valuable than what you learn. As founder of a digital experience optimization agency (roboboogie Inc.) who fell madly in love with digital marketing after earning a BS in Geology, this certainly rings true to me. By studying a natural science, I learned how to [...]
Read moreDecember 14, 2016 | 5 minutes
It’s that crazy time of year again. Black Friday and Cyber Monday are in the rear view, and the web is still buzzing with holiday shopping. For many online retailers, this means heavy site traffic and record sales. It also means a flood of additional customer data. Earlier this week a client of ours commented [...]
Read moreDecember 15, 2015 | 5 minutes
PORTLAND, Ore. - April 15, 2015 - -- On June 17th-18th 2015, roboboogie, a customer experience optimization agency is sponsoring Optimizely’s second annual optimization conference, Opticon. The conference will take place at Pier 27 in San Francisco, CA. This will be the third Optimizely event roboboogie has sponsored in the past 12 months as a [...]
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