Our Blog - Roboboogie.

August 18, 2022 | 5 minutes

Agency Partners: Building mutually beneficial partnerships beyond lead sharing

Partnership programs focused entirely on annual recurring revenue (ARR) and lead sharing are missing out on a significant opportunity to increase customer lifetime value (CLV). It’s true, marketing agencies and consultancies are great lead sources as trusted advisors–particularly for clients targeted by data, analytics and marketing SaaS companies. However, there’s a much bigger partnership opportunity [...]

July 1, 2022 | 5 minutes

Thoughtful and Inclusive Websites: Why Website Accessibility Is Important and How to Make Them More Accessible.

When a website is designed and built to address a diverse range of individual’s needs, more users have equal access to information. Website accessibility empowers users with agency, arming them with a sense of meaningful purpose and responsibility throughout their customer journey often leading to improvements in general customer experience and loyalty. According to a [...]

June 9, 2022 | 5 minutes

User Inclusion Through Agnostic Personas

There’s a good chance you and your marketing or product team have personas in hand. They are an indispensable tool for creating meaningful, personalized experiences for your customers, prospects, and users. Have you ever wondered if the personas that you have are effective? Are they accurately representing your audience segments?Well, you aren’t alone. Re-evaluating your [...]

May 25, 2022 | 5 minutes

Roboboogie Design Portfolio

Since the launch of our new Robosite in 2019, we’ve been making changes here and there in between client projects to optimize the site experience. After almost three years of small improvements and edits, we identified a few different needs we could address with one larger addition to our website. First, we know that visitors [...]

May 5, 2022 | 5 minutes

ShopTalk 2022 Las Vegas Recap

It’s 2022 and we’re beginning our slow return to in-person meetings and events. What better to dip our toe back into the water than joining 9,998 other amazing attendees at ShopTalk 2022 in Las Vegas? Well, let us tell you! It was amazing, and a little overwhelming, to be back in the presence of industry-leading [...]

November 30, 2021 | 15 minutes

Testing Into a Feature Rollout

Who doesn’t love the idea of adding a new feature to their website to enhance customers’ experiences and make more money? It could be a new survey that helps users find the right product that you offer. A pop-up modal or banner that connects users with promotions or offers. A new feature could be new [...]

November 12, 2021 | 7 minutes

Introducing Daniel and Our Expanded Internship Approach

Meet Daniel Adeyemi! Daniel moved to Oregon from Russia four years ago. He’s been a university chemistry instructor, a P.E. teacher, and currently works as an NCAA basketball referee. And recently, he finished a three-month development internship with our team at Roboboogie. Daniel decided to learn to code after working on his own refereeing website. [...]

September 27, 2021 | 5 minutes

Accessibility Checklist for Designers

When it comes to web design, complex design does not necessarily mean well-designed. Not all users are able to view, hear, or navigate intricate & elaborate patterns, which means that complexity can be exclusionary to many. For instance, 4.5% of the population is color blind, 3% of eCommerce users require a screen reader, and 3.1% [...]

August 23, 2021 | 5 minutes

Cognitive Biases in Ecommerce

Our human brains are constantly processing information. They can only process a limited amount of information at once. Every day we’re bombarded with a huge variety of information, often with time demands on how quickly that processing needs to happen. To keep up with that demand, our brains create neural shortcuts to help us quickly [...]

June 28, 2021 | 5 minutes

5 Adobe XD features you might be missing out on

Adobe XD is a powerful tool used for creating digital prototypes across UX/UI. Whether you’re just beginning your design career or you’re a seasoned professional, there are always more tricks you can learn to expand capabilities or speed up your workflow. Here are 5 Adobe XD features that you might be missing out on: Feature [...]

Your hub for all things optimization.