X-Optimizely-CLI written in on Command Line

Speed up Your Optimizely Testing with X-Optimizely-CLI

Here at roboboogie we have been developing tests using Optimizely for over four years. When we started, Optimizely only had one version of their service, now known as Optimizely Classic. When developing on Classic, we wanted to integrate a tool to improve our development process instead of using the limited […]

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roboboogie Camp Optimization Event - May 2018

Buying Decision Behavior at May’s Camp Optimization

On May 24th, roboboogie’s Camp Optimization hosted Aaron Stusser, eCommerce Manager at Yakima Products, who spoke about the applying the theory of Buying Decision Behavior to digital content creation. Aaron discussed the psychology behind buying decision behavior in order to highlight how brands can make smarter content to drive conversions. […]

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roboboogie-happy-customers-convert-3

Takeaways from Digital Growth Unleashed 2018

The roboboogie team was fortunate to be a sponsor at this year’s installment of Digital Growth Unleashed, so we packed up our bags and made our way down to Las Vegas. Our week was full of great meetings and engaging conversations, but don’t feed too bad if you missed out […]

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Have Great Content Pt. 3

Have Great Content Series | Part 3: Develop Visual Storytelling

The old adage is true, a picture can be worth 1000 words. However, use the wrong image, and you might communicate the wrong 1000 word message. But in a highly dynamic and fast-paced world, communicating your message quickly is key to reaching customers. Remember to keep things visual, while communicating […]

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Have Great Content Part 2

Have Great Content Series | Part 2: The Power of Authentic Voice

Today’s digital landscape is crowded with voices. Consumers are intelligent and can distinguish between inauthentic and genuine messaging. Therefore, the necessity of ensuring messaging is authentic has become increasingly important. Let’s talk brand values Successful brands are deeply rooted in a set of values and beliefs. With the number of […]

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Artistic drawing of people

Have Great Content Series | Part 1: Know Your Audience

It has been over 20 years since Bill Gates infamously proclaimed ‘Content is King.’ With new technology, interfaces, user needs and trends, the proclamation still rings true as ever. No matter how innovative or engaging an interface is, without meaningful, compelling content any user experience falls short. At roboboogie, we […]

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Lacie, Darius, and Tyler show off their lightsaber skills

DWP Episode III – May the Data Be With You

For this installment of our yearly Design Week Portland (DWP) open house, we chose the theme “may the data be with you.” It references two of our favorite things, data and Star Wars. The conversations were flowing, and so were the beverages from our friends over at Widmer Brothers Brewing. […]

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Digital Analyst, Kelly Burgett

Top 5 Reasons to Start Using GA for Your A/B Test Analysis

Experimentation is both an art form and a science. It is a highly creative process that should be informed by (and evolve with) intentional measurement solutions. Starting with just a hunch or educated guess about improving the user experience, and testing the impact of changes can help inform if changes […]

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account specialist tyler hudson 1

Interview with roboboogie Account Specialist, Tyler Hudson

This week we’re talking with roboboogie Account Specialist, Tyler Hudson. Tyler comes from an analytics background, and loves using data to solve problems for our clients. Curious about how this process works? Read on to get a snapshot of Tyler’s role at roboboogie, his top picks for exciting trends in […]

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