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On December 10th, 2020, the Roboboogie team presented as part of AB Tasty’s US Digital Summit: The Future of Experience Optimization. This year’s event embraced the 2020 shift to virtual events and the host and presenters highlighted the acceleration of digital optimization. Topics included personalization, identifying growth opportunities, and of course, our topic, Building an ROI-Driven Testing Plan.
Behind the scenes in preparation for the event, we worked with a fantastic team at AB Tasty including Matt Filios VP Global Alliances and Mary Kate Cash Senior Manager, Partner Marketing. At Roboboogie, we have a long history of hosting in-person events and love meeting with passionate data and design pros in real life, we couldn’t have been happier with the personal connection and professionalism with which they handled the entire event from preparation to day-of execution.
Building an ROI-Driven Testing Plan
This event was an opportunity for us to share an actionable approach to building a smart testing and optimization plan where design and data work together. What better way to do that the bring an expert from our data team, Optimization Strategist Tyler Hudson and an expert from our design team, Design Director Lacie Webb. Tyler and Lacie have helped architect our approach to measuring the impact of great design with data, while also using qualitative and quantitative data to improve customer experiences.
Joined by our moderator, founder, and CXO John Gentle, the team walked through a five-step process designed to create a data-backed and ROI driven approach to testing – looking at the design perspective, the data perspective, and the organizational perspective. As John put it in the presentation,we have made the shift from “Design and Hope ™” to a data-backed “Test and Optimize” approach to design and digital transformation.
- Understand your audience
- Define your CX vision
- Audit your current CX
- Prioritize opportunities
- Evolve your program
Along with the presentations, we had great audience questions and participation at the close. For instance, you might be curious as to whether or not the whole process we outlined is specific to users of AB Tasty – the good news is that the approach and methodology are technology agnostic – though using great technology and having reliable data is crucial to your program’s success.
Evolving your “Test and Optimize” Program
If you’re interested in learning more about taking a data-backed approach to your digital transformation, you can check out the full 30-minute presentation on LiveStorm by clicking the Register button on AB Tasty’s event page. If you’d like to discuss how Roboboogie can help you implement an ROI-Driven testing plan, send us an email. We’re looking forward to talking with you!
