OUR BLOG
July 29, 2019 | 5 minutes
It’s July and Camp Optimization was upon us yet again! This time, we teamed up with Technology Association of Oregon to bring a panel discussion regarding Embracing Experimentation Culture, a subject near and dear to our hearts. Gathered in the Assembly Lounge at Revolution Hall, our esteemed panel of Roboboogie professionals shared their thoughts on [...]
Read moreMay 28, 2019 | 5 minutes
May’s Camp Optimization came upon us and we found ourselves at Show Bar, right down the hall from the Roboboogie head office in SE Portland. This month, we were graced by a few new friends from FullStory, including Sr. Director of Product Management Agata Bugaj, who came to talk about the future of AI in [...]
Read moreMarch 27, 2019 | 5 minutes
Last week, Camp Optimization returned for a special, expert panel edition, featuring three website optimization pros from the Roboboogie team. We gathered at Teote Mezcalería on NE Alberta in Portland for an evening of A/B testing discussion, and an IRL A/B test with Mezcal. Our panel featured design, development, and data experts coming together to [...]
Read moreMarch 13, 2019 | 5 minutes
On Thursday, March 21st, Roboboogie is hosting a special, expert panel edition of Camp Optimization at Teote, located at 2700 NE Alberta St. in Portland. This meet-up will feature Roboboogie’s very own website optimization pros, sharing their wisdom across three unique disciplines. Read more below for a sneak peak of our expert panel, and their [...]
Read moreJanuary 29, 2019 | 5 minutes
This month, Camp Optimization hosted Wacom’s Global Director of Marketing Communications, Melissa Ashcraft. Melissa’s presentation dove deep into the world of eCommerce copy and was complete with sage wisdom from a professional writing perspective and even some humor along the way. Here’s our recap on her discussion of how to move customers from awareness to [...]
Read moreOctober 17, 2018 | 5 minutes
This month, Camp Optimization returned to host Bill Levy, Program Manager at PeaceHealth. The event was all about the importance of user experience as a part of the design process across disciplines. Bill’s talk was riddled with fun facts about his experience, actionable takeaways, and of course, Play-Doh - don’t worry, I’ll get to that [...]
Read moreAugust 1, 2018 | 5 minutes
On Thursday, July 26th, Camp Optimization returned, bringing digital marketers together from the Portland and Vancouver areas to discuss optimization challenges, best practices, and wins. This installment of Camp Optimization hosted Salvador Orara, Lead UX Strategist at Jaguar Land Rover and President of AIGA Portland. Salvador spends his days looking to the future, and visioning [...]
Read moreMay 30, 2018 | 5 minutes
On May 24th, roboboogie’s Camp Optimization hosted Aaron Stusser, eCommerce Manager at Yakima Products, who spoke about the applying the theory of Buying Decision Behavior to digital content creation. Aaron discussed the psychology behind buying decision behavior in order to highlight how brands can make smarter content to drive conversions. By breaking down consumers into [...]
Read moreApril 25, 2018 | 5 minutes
For this installment of our yearly Design Week Portland (DWP) open house, we chose the theme “may the data be with you.” It references two of our favorite things, data and Star Wars. The conversations were flowing, and so were the beverages from our friends over at Widmer Brothers Brewing. If you’re kicking yourself for [...]
Read moreMarch 21, 2018 | 5 minutes
On March 15th, roboboogie’s Camp Optimization hosted Lacie Webb - our very own Sr. UX/UI Designer. This edition of our bi-monthly networking meet-up was all about Design Thinking, and the positive impact it can have on optimizing brainstorming sessions. Design Thinking is all about shifting focus to the user in order to solve problems. What [...]
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