OUR BLOG
April 12, 2018 | 5 minutes
This week we're talking with Roboboogie Behavioral Analyst, Tyler Hudson. Tyler comes from an analytics background, and loves using data to solve problems for our clients. Curious about how this process works? Read on to get a snapshot of Tyler's role at Roboboogie, his top picks for exciting trends in the industry, and tips for [...]
Read moreApril 4, 2018 | 5 minutes
Google Analytics (GA) is one of the most powerful and straightforward tools to quickly start gathering web data on the market. Out-of-the-box GA provides a terrific snap-shot at site performance, but with a little customization you can be getting a lot more out of your implementation to make your analysis more powerful, intentional, and accurate. The [...]
Read moreMarch 29, 2018 | 5 minutes
This week we're chatting with roboboogie's Social Media Coordinator, Etain O'Longaigh. Etain wrangles all of roboboogie's social channels, and makes sure we're posting relevant content that resonates with our followers. She also spends hours everyday engaging with the social community. How does she do it? Read on to learn more about what social media means [...]
Read moreMarch 7, 2018 | 5 minutes
The retail e-commerce landscape is alive and thriving. Statista anticipates a 246.15% increase in worldwide ecommerce sales, from $1.3 trillion in 2014 to $4.5 trillion in 2021. That’s a nearly 300% lift in online revenue in under ten years. One of the growing trends in ecommerce is through limited duration, “flash” style sales. Promotions like [...]
Read moreFebruary 28, 2018 | 5 minutes
As experts in the testing and experimentation space, we are frequently asked about the importance of User Experience design (UX), and the role it plays in optimization campaigns: What does a UX Designer do exactly? What challenges do they face when developing A/B tests? We're here to answer these questions and more, to illustrate why [...]
Read moreFebruary 21, 2018 | 5 minutes
Here at Roboboogie, we firmly believe that every project needs a dedicated producer. From start to finish, the PM is responsible for making sure all projects are completed to Roboboogie standards, and that each contributor has exactly what they need to succeed. Jesi Wu is our own master of production, and this week we're picking [...]
Read moreFebruary 14, 2018 | 5 minutes
Introducing: Darius Capizzi Role: DeveloperTime at roboboogie: 2 years and counting... I’ve been part of the roboboogie team that optimizes web experiences through multivariate and A/B experimentation for just over two years. In that time, I’ve had the opportunity to solve for and build highly integrated experiments using a variety of testing platforms: reworking a [...]
Read moreJanuary 31, 2018 | 5 minutes
Having a great idea is one thing, but how can strategy be utilized to bring that great idea to life? This month, we're talking with Roboboogie Optimization Strategist, Duncan Lawrence, who knows all about turning a vision into reality. Read on to learn more about what strategy means in the optimization space, and to get [...]
Read moreJanuary 25, 2018 | 5 minutes
On January 18th, roboboogie had the pleasure of hosting Kim Toomey of Lytics as she spoke at Camp Optimization on the importance of personalizing your marketing efforts. Kim unpacked the history of personalization, the role it plays in decision making and provided some simple tactics to start personalizing digital experiences immediately. The talk was fun, engaging [...]
Read moreJanuary 18, 2018 | 5 minutes
We are fortunate enough to be part of a new era in the digital marketing world. The amount of data at our fingertips is astronomical, and the value generated from applying that knowledge has the power to make or break an organization. Data has enabled insight into ROI-based decision making in a way where action [...]
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