OUR BLOG
May 25, 2021 | 5 minutes
Every UX team should have a certified mind reader. However, mind reading certification does not exist... yet. In the meantime, UX researchers have honed in on what may be the next best thing: user testing. Ah, the art of user testing - guiding users through a journey; seeking out an alternative point of view, an [...]
Read moreApril 30, 2021 | 10 minutes
Ever wondered who takes the big ideas at Roboboogie and makes them into real, living things? Meet Strategic Designer, Chase Farrell. This month, he was kind enough to sit down and tell us a little about what he does. How do you describe what you do? I like to view it as bringing our client [...]
Read moreApril 6, 2021 | 5 minutes
John Gentle had an idea. “I thought it would be cool to rent a space,” he said in a recent interview, “and bring together a talented group of freelancers who could collaborate on projects and create a business development engine, outsourcing work to the people in the space.” “I think WeWork does have that model now,” [...]
Read moreMarch 5, 2021 | 5 minutes
As we begin to slowly shift into spring, we wanted to take a look back at one of our favorite projects from this past holiday season! We love spreading cheer year-round here at Robo. The holidays are especially exciting because they give us a great opportunity to send a little fun to our amazing partners [...]
Read moreFebruary 19, 2021 | 5 minutes
So, you’re exchanging glances with an optimization agency, eh? Flirting with the idea of starting a digital transformation journey? Looking to take your existing optimization or A/B testing program to the next level? Nice moves, Casanova! Partnering with an optimization agency is a great way to jumpstart your digital heart. Engaging experts to get hands-on [...]
Read moreJanuary 27, 2021 | 5 minutes
It’s finally here -- the new year we’ve been anticipating forever, or at least since life was upended by a global pandemic in March. Now, a vaccine is rolling out and maybe, just maybe, this will start to get back to some version of normalcy. But when it all returns, and we can once again [...]
Read moreJanuary 22, 2021 | 5 minutes
On December 10th, 2020, the Roboboogie team presented as part of AB Tasty’s US Digital Summit: The Future of Experience Optimization. This year’s event embraced the 2020 shift to virtual events and the host and presenters highlighted the acceleration of digital optimization. Topics included personalization, identifying growth opportunities, and of course, our topic, Building an [...]
Read moreDecember 15, 2020 | 5 minutes
It’s that time of year again — the time of year when you, a tired eCommerce manager, barely have enough time to brush your teeth, let alone get any holiday shopping done. And forget about making a gift list for yourself. Well, Roboboogie is here to help. Sit back and let our elves pick the [...]
Read moreNovember 19, 2020 | 5 minutes
Fix these four checkout-flow problems and give yourself the gift of no more abandoned carts and lost sales this holiday season We’ve all been there--browsing the internet aisles while listening in on a work meeting, you see a great holiday gift for Aunt Molly. You add it to your cart and, after a couple of [...]
Read moreOctober 13, 2020 | 8 minutes
The presidential election is less than a month away and as the candidates make their final pitches to the American people, they both need two things — votes and, of course, money, money, money. Both candidates' campaign websites are out in the wild ready to inform, persuade, solicit your donations and, yup...sell ya some swag. [...]
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