Optimization

designer optimizing images for web in photoshop

Optimizing Image Load to Increase Conversions

Conversion optimization most commonly focuses on improving the user experience through refining UI, however it is important to not forget the first step: site performance. Page load time is one of the most common factors which influences bounce rate. In a recent Google study, 53% of mobile users abandoned sites […]

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Opticon 2017 - Presentation screen

5 Key Takeaways from Opticon 2017

The fourth installment of Opticon was one for the books. The conference was packed with cutting edge innovation and some of the most creative minds in the industry. Whether it was the unveiling of new products, or hearing industry leaders discuss the shift in an experimentation mindset, there was no […]

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Client Case Study Series

Optimization Deconstructed

Victor Robles and Stratton Easter in Bend, Oregon, USA

Optimization Deconstructed | Part VI: Letting Data Insights Drive Strategy

In our final installment of Optimization Deconstructed, we’ll wrap up our Specialized Bikes case study by discussing the importance of laying a strategic foundation on data insights, and how applying a data-driven optimization strategy ensures success. You can’t argue with results! Starting with Customer Data With each optimization engagement, we begin […]

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Close up of url bar showing a lock and https

Don’t forget: Optimize those URLs!

When you’re planning on launching a website, a great deal of work and thought goes into the site content, UX/UI design, architecture and analytics tracking. Sometimes it is easy to focus all a team’s energy on the flashier components – and forget to sweat the small stuff. One core task […]

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Client Case Study Series

Optimization Deconstructed

Rider on Specialized bike doing bike tricks

Optimization Deconstructed | Part V: Key Components of Experience Design

This week the Optimization Deconstructed series is taking a closer look at a vital component to the work we do here at roboboogie, experience design. We’ll talk you through our process and circle back to how it relates to the optimization work we did for Specialized Bikes. The Necessity of […]

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Client Case Study Series

Optimization Deconstructed

Two people riding Specialized road bikes

Optimization Deconstructed | Part IV: Elements of Personalization

Let’s Talk Personalization! Welcome back to our blog series, Optimization Deconstructed! This week we will be discussing personalization – an essential step to increase value, solve user-specific needs, and reach new demographics. Personalization is best harnessed within an already well-performing, optimized experience. Learn more about our approach to experimentation to […]

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Client Case Study Series

Optimization Deconstructed

Specialized bike riders in city setting

Optimization Deconstructed | Part III: Elements of Experimentation

Let’s Talk Testing! Welcome back to our Optimization Deconstructed blog series! This week we will be discussing the elements of testing – an essential step in any optimization process. Throughout our optimization efforts, we utilize different experimentation strategies to gain qualitative and quantitative data. By harnessing this user data, we […]

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Client Case Study Series

Optimization Deconstructed

Specialized bikers riding on rough terrain

Optimization Deconstructed | Part II: Fundamentals of Optimization

Welcome back to our Optimization Deconstructed Blog series! This week we will dive into the fundamentals of optimization by examining the role of an experience audit, the importance of using KPIs, and tools to measure success. The Experience Audit An experience audit is the first step we take to evaluate […]

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Client Case Study Series

Optimization Deconstructed

Silhouette of riders with bikes and sunset in background

Optimization Deconstructed | Part I : Foundations of the Industry

Let’s Talk Optimization! We are excited to bring you a new blog series taking a closer look at roboboogie’s approach to optimization showcased through work with one of our amazing clients, Specialized Bikes. This post will be the first in a series of six, as we dive into deconstructing our […]

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