OUR BLOG
May 23, 2019 | 5 minutes
The old adage is true, a picture can be worth 1000 words. However, use the wrong image, and you might communicate the wrong 1000-word message. But in a highly dynamic and fast-paced world, communicating your message quickly is key to reaching customers. Remember to keep things visual, while communicating the right message: Images effectively and [...]
Read moreMay 15, 2019 | 5 minutes
Today’s digital landscape is crowded with voices. Consumers are intelligent and can distinguish between inauthentic and genuine messaging. Therefore, the necessity of ensuring messaging is authentic has become increasingly important. Let’s talk brand values Successful brands are deeply rooted in a set of values and beliefs. With the number of choices continually on the rise [...]
Read moreMay 9, 2019 | 5 minutes
It has been over 20 years since Bill Gates infamously proclaimed ‘Content is King.’ With new technology, interfaces, user needs and trends, the proclamation still rings true as ever. No matter how innovative or engaging an interface is, without meaningful, compelling content any user experience falls short. At roboboogie, we take content seriously as part [...]
Read moreApril 15, 2019 | 5 minutes
For a global brand like Wacom, with distinct online stores for over 30 countries, it’s inevitable that a user may accidentally find themselves in the wrong eStore (and subsequently, on a website an unfamiliar language). Oof. The Roboboogie team designed, developed and launched a series of multivariate tests to determine the best way to help [...]
Read moreMarch 27, 2019 | 5 minutes
Last week, Camp Optimization returned for a special, expert panel edition, featuring three website optimization pros from the Roboboogie team. We gathered at Teote Mezcalería on NE Alberta in Portland for an evening of A/B testing discussion, and an IRL A/B test with Mezcal. Our panel featured design, development, and data experts coming together to [...]
Read moreMarch 15, 2019 | 5 minutes
On Friday afternoon at the SEMpdx Engage Conference , a friendly voice came over the mic: “The first part of this talk will be depressing,” Rand Fishkin, Founder of SparkToro and former CEO of MOZ, explained. He then proceeded to discuss some major changes that the SEO & Digital industries are experiencing, and where the [...]
Read moreMarch 13, 2019 | 5 minutes
On Thursday, March 21st, Roboboogie is hosting a special, expert panel edition of Camp Optimization at Teote, located at 2700 NE Alberta St. in Portland. This meet-up will feature Roboboogie’s very own website optimization pros, sharing their wisdom across three unique disciplines. Read more below for a sneak peak of our expert panel, and their [...]
Read moreMarch 6, 2019 | 5 minutes
We are excited to announce our partnership with FullStory, the newest tool in our tool belt for improving user experiences and maximizing performance. We love partnering with technologies that are pushing the envelope in their area of expertise, and FullStory's methods are innovative and continuously evolving. A great customer experience is no longer merely a [...]
Read moreFebruary 26, 2019 | 5 minutes
Since 1952, Kelty has been creating proven outdoor gear that is innovative, uncomplicated, and durable. Their mission is to empower and inspire people to get outside, create memories, and cultivate a passion for adventure. Customers can buy products directly from Kelty using its eCommerce website, Kelty.com. Looking to increase online sales and deepen customer relationships [...]
Read moreJanuary 29, 2019 | 5 minutes
This month, Camp Optimization hosted Wacom’s Global Director of Marketing Communications, Melissa Ashcraft. Melissa’s presentation dove deep into the world of eCommerce copy and was complete with sage wisdom from a professional writing perspective and even some humor along the way. Here’s our recap on her discussion of how to move customers from awareness to [...]
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