Optimization

Client Case Study Series

Optimization Deconstructed

Silhouette of riders with bikes and sunset in background

Optimization Deconstructed | Part I : Foundations of the Industry

Let’s Talk Optimization! We are excited to bring you a new blog series taking a closer look at roboboogie’s approach to optimization showcased through work with one of our amazing clients, Specialized Bikes. This post will be the first in a series of six, as we dive into deconstructing our […]

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Data points being shaped into a structure

Opticon 2017: Where Creativity, Science …and Massages collide!

roboboogie will hit the road this October to support Optimizely as sponsors of their fourth annual optimization conference, Opticon. The conference will take place at the Wynn Hotel in Las Vegas, NV. Opticon is the leading event for practitioners of website optimization and A/B testing. It will be attended by […]

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Traci Sym speaking in front of an audience at Creative Mornings PDX - How we frame survival determines how we live

Harnessing Survival Skills for Effective Conversion Rate Optimization

The roboboogie team had the pleasure of attending July’s Creative Mornings PDX to learn from the inspiring Traci Sym, the Founding Principle of Portland’s +&> (plus & greater than). In early adulthood, Traci was diagnosed with cancer and told she had a 30 percent chance of surviving. Instead of getting bogged down in her diagnosis, Traci decided to […]

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John Gentle creating wireframes on a blackboard in a creative session

Are you ready? Considerations for getting started with website optimization

When executed properly, website optimization has the potential to yield a strong return on your investment. Our clients engaged in ongoing A/B testing, personalization and/or data-backed design have seen as high as a 10x return on their investments in services and technologies, representing millions of dollars in additional revenue. That […]

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Analytics on a laptop screen close up

Top 5 Attributes of a Successful Experience Optimization Scientist

Some say the process of learning how to learn, is more valuable than what you learn. As founder of a digital experience optimization agency (roboboogie Inc.) who fell madly in love with digital marketing after earning a BS in Geology, this certainly rings true to me. By studying a natural […]

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blonde woman shopping at a clothing store

Holiday Shoppers Have Feelings Too

It’s that crazy time of year again. Black Friday and Cyber Monday are in the rear view, and the web is still buzzing with holiday shopping. For many online retailers, this means heavy site traffic and record sales. It also means a flood of additional customer data. Earlier this week […]

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