OUR BLOG
August 29, 2018 | 5 minutes
Have you ever wondered what it’s really like to be a strategist? We sat down with Roboboogie Chief Operating Officer, Jed Fugle, to give you an inside look into the world of data-driven strategy to see what makes him tick - spoiler alert, it's data! Jed wears many hats in his role here at roboboogie, [...]
Read moreAugust 1, 2018 | 5 minutes
On Thursday, July 26th, Camp Optimization returned, bringing digital marketers together from the Portland and Vancouver areas to discuss optimization challenges, best practices, and wins. This installment of Camp Optimization hosted Salvador Orara, Lead UX Strategist at Jaguar Land Rover and President of AIGA Portland. Salvador spends his days looking to the future, and visioning [...]
Read moreJuly 17, 2018 | 5 minutes
If you are reading this, you almost certainly have opened and passed through doorways thousands of times. Some wide, some narrow, some with heavy, creaky old doors that are hard to open and some that slide open easily with a simple push. Clearly, not all doorways are the same. I want you to visualize a [...]
Read moreJuly 10, 2018 | 5 minutes
Applying a user-centric approach to research and design helps guide the problem solving process to understand customer motivations, ultimately improving performance. User-centric design (or UCD) is a principle that puts the user's needs as the focus of every stage of the decision-making process through research, concept, design, development, and implementation. In this post, we’ll will [...]
Read moreJune 27, 2018 | 5 minutes
Curious about the ever-evolving world of A/B testing and conversion rate optimization? Lead Developer, Jeremy Sell, is here to answer some frequently asked questions on the subject. Have even more questions? Drop us a line! What is A/B testing, and what can it help me achieve? In development, people often refer to A/B testing synonymously [...]
Read moreJune 13, 2018 | 5 minutes
Here at roboboogie we have been developing tests using Optimizely for over four years. When we started, Optimizely only had one version of their service, now known as Optimizely Classic. When developing on Classic, we wanted to integrate a tool to improve our development process instead of using the limited and somewhat cramped Optimizely UI [...]
Read moreMay 30, 2018 | 5 minutes
On May 24th, roboboogie’s Camp Optimization hosted Aaron Stusser, eCommerce Manager at Yakima Products, who spoke about the applying the theory of Buying Decision Behavior to digital content creation. Aaron discussed the psychology behind buying decision behavior in order to highlight how brands can make smarter content to drive conversions. By breaking down consumers into [...]
Read moreMay 30, 2018 | 5 minutes
The roboboogie team was fortunate to be a sponsor at this year’s installment of Digital Growth Unleashed, so we packed up our bags and made our way down to Las Vegas. Our week was full of great meetings and engaging conversations, but don't feed too bad if you missed out this year. We're here to [...]
Read moreMay 3, 2018 | 5 minutes
Melissa Ashcraft is the director of global B2B marketing for Wacom. She’s spent her career arranging words, first as a novelist publishing two books with Random House, then as a freelance journalist, and a PR person representing, among other things, a circus. Though the circus thing was short-lived, spending a few days at 3AM navigating [...]
Read moreApril 25, 2018 | 5 minutes
For this installment of our yearly Design Week Portland (DWP) open house, we chose the theme “may the data be with you.” It references two of our favorite things, data and Star Wars. The conversations were flowing, and so were the beverages from our friends over at Widmer Brothers Brewing. If you’re kicking yourself for [...]
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